Shoreline

Industry
Tech/Healthcare

Deliverables
Branding
Website Design
Marketing Assets

About
Shoreline is a personalized educational software for oncology patients imagined when my client was hiking a particularly arduous trail. He wanted the imagery of overcoming rugged terrain and making it to the top of the peak, to reflect the oncology patient’s experience using Shoreline.

A photo taken on that fateful hike was utilized to create the actual logo, while the calming color palette was inspired by the local trail color scheme. Natural imagery is sprinkled throughout the brand’s digital presence.