Tea Forté

Industry
Luxury Retail/Food

Deliverables
Art Direction
Packaging Design
Package Production
Catalog Design

About
A luxury tea brand needed to move beyond product-focused imagery and establish a visual narrative that reflected the mood, and premium nature of its products. I led the art direction for the brand’s first formal lifestyle photography initiative, developing a cohesive visual language through extensive mood boarding, creative direction, and close collaboration with photographers, stylists, and talent.

Having designed and produced packaging for the majority of new collections, I was bringing the visuals of products from concept to final marketing pieces.